User friendly, individual, sustainable and for every budget – these are the key points which feature in the current “my-self” launch campaign. Unveiled at the Orgatec 2010, Trendoffice’s new range of chairs is designed to meet the needs of young people whose demands as regards working environments are different from those of older generations. The marketing slogan is suitably to the point too: Smart in every situation means a dynamic, synchronized backrest movement with automatic body weight adjustment, three different design concepts for different areas of use and environmentally friendly production using homogeneous, 99% recyclable materials.

The fact that it can be individualised means that “my-self” is available with a wide range of specifications. Modules such as various backrests, bases in different materials, a choice of modern colours, automatic body weight adjustment and matching visitor chairs allow great design freedom. With its recyclable materials and environmentally friendly packaging, “my-self” makes a genuine contribution towards the DHDG's efforts to protect the environment. Supplied separately, the backrest features a patented click fastener allowing you to assemble it yourself without tools within seconds.

To assist our approved distributors, a film is available on the Trendoffice website. Aimed at specific target groups, it explains the various design versions and the product advantages. Accompanying

information brochures enable the end customer to put together their own tailor-made “my-self” model.